Guy Kawasaki: Between Digital Convergence and Human Creativity

Digital convergence, namely the interaction between smartphones, artificial intelligence and social networks, is in the crosshairs of marketing: a powerful tool to promote a business, a product or a person. Today more than ever social media can determine successes and failures, whilst there are plenty of experts in the subject, ready and willing to point the way. Yet, the great Guy Kawasaki, – entrepreneur, essayist and famous Chief Evangelist at Apple during Steve Jobs’ time, now in Italy for the first time – still believes in the power of human creativity. Report by Celia Guimaraes

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